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BTX is five strong brands, with each their identity and each their visual expression. Together they match each other and provide maximum width within the attractive segment: fashion for grown-up girls.
BTX offers all kinds of fashion: from trendy, business, party,leisure to classic, cool, casual and smart in all sizes, and is the leading supplier to its target group within
the Nordic countries.
The individual expression of each rand is the strength that attracts loyal customers – and in general leads to more traffic and more sale in the shops.